Supporting youth football’s winning ways

Ashe Construction is committed to benefitting local communities through its socially responsible projects and support of individual causes. So when Ellie Mackrell approached us looking for sponsorship for two volunteer-run youth football teams, we wanted to know more.

Ellie is kept busy overseeing two grassroots teams – the Lea Sports PSG Lynx U12s team and the Wymondley Park Football Club U9s team – for children not considered strong enough to play with local clubs. Volunteers devote a lot of time to coaching the children and building up their confidence while also finding the most suitable football leagues in which to compete. Each team encourages inclusivity, perseverance and hard work with every player given equal time on the pitch regardless of ability.

Ellie has seen the benefits of this inclusive approach close to home. Both her sons have blossomed through Saturday morning football training and engagement with others. When she was unable to secure a place for either of her sons in any team, she realised the need for more inclusive teams and helped to establish the under-nines and under-12s sides. They now compete in the Royston Crow Youth League. As Ellie says: “They couldn’t be happier and just needed someone to believe in them.”

Both teams are now in need of new kit. The under-12s have outgrown theirs while the under-nines have four-year-old hand-me-downs that are rather threadbare.  “I know the enormous joy that giving a child their own kit and shirt number can bring. It gives a huge boost in confidence and shows that other people believe in them and their dream,” says Ellie.

Ashe was moved by the commitment and hard work of the children and volunteers. We were not only delighted to donate funds for new kit, but also contacted Gary Hyde at trusted contractor James A Turner Heating and Plumbing, who was able to add to the donation. We both feel it has been a real privilege to help these two inspiring football teams become match fit!